The Weeknd has announced that he is cutting ties with fashion retailer H&M following a controversy over a recent advert.
The company has been hit with accusations of racism this week after a promotional image showed a black child wearing a hoodie that read “Coolest monkey in the jungle”. The image was soon removed following the backlash and H&M has since issued an apology.
The Weeknd – who has modelled in H&M campaigns and sold his XO-branded merchandise in the company’s stores – has since indicated that he will no longer work with the fashion giant.
“Woke up this morning shocked and embarrassed by this photo,” he tweeted, “i’m deeply offended and will not be working with @hm anymore…” See that tweet in full below.
— The Weeknd (@theweeknd) January 8, 2018